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"The Phrase is Familiar"

Written by
Jerry Mayer

Directed by
Richard Michaels

Airdate: Jan. 15, 1970

While Samantha is preparing Tabitha for kindergarten by hiring a warlock tutor, Prof. Phipps, Endora, hoping to help Darrin impress his boss, casts a spell that causes every phrase he speaks to come out as a cliche. The meddlesome mother-in-law mistakingly thinks cliches are an asset to Darrin's advertising career and so he is plagued to saying things like: "A rolling stone gathers no moss - tickled pink - what' s good for the goose is good for the gander." The problem comes when Larry threatens to cook his goose if he doesn't show more originality in his latest ad campaign for H.B. Summers, head of marketing for Multiple industries. Meanwhile, Prof. Phipps has added a personal touch to his instructing and makes Charles Dicken's Oliver Twist more meaningful by blinking the Artful Dodger on the scene. The Dodger lives up to his infamous reputation by lifting Samantha's ring and Darrin's wallet. When Endora adds realism to her cliches by making Darrin's watch go suddenly airborne when he says "time sure flies," and loud ringing bells when he says "that rings a bell", Darrin decides he's had enough of bells and spells. He makes Samantha stop her mother's madness, dismisses Tabitha's tutor, and sends the artful Dodger back to the book where he came from - but not before the lighthanded youngster leaves H.B. Summer's shirt linkless.

Guest cast: Cliff Norton as Summers, Jay Robinson as Phipps, Todd Baron as Artful Dodger, Gordon De Vol as the elevator boy, Irene Hyatt as Betty, Limer Modlin as the headwaiter.

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